Today, it is almost impossible to run a successful business without an effective digital strategy. We know digital marketing is not going anywhere anytime soon.

Every year, different trends emerge in the world of marketing, creating terms and strategies that dominate the conversation. Sometimes it is new ideas and sometimes it is existing ideas that get new attention.

Here are 10 trends marketers are talking about right now, including ideas for adopting each trending theme. But how can we make sure our content stays relevant?

Emerging digital trends, the team of experts at EWEBIS has compiled a list of 10 trends to incorporate into your strategy.

Digital is growing to become the most thriving and trusted platform for marketing. Companies are trying to follow all the rising trends for a better image of the brand or the business and consumer satisfaction.

What is digital in today's time?

The virtual stage where the company can conveniently interact with the users is called digital. It includes all the social media platforms from Instagram, Facebook, Linkedin, YouTube, and most importantly Google. At the same time, it includes the marketing strategy behind Google and digital methods of transaction.

Why is following marketing trends important?

• To drive more traffic to the website or app
• To create a better image of the brand
• Convenient communication with the users
• Keeps you updated

1. MICRO INFLUENCERS

In recent years, the shift towards marketing on Instagram and TikTok has led to an increase in the use of influencers to achieve marketing goals.

Because of this tremendous growth, companies cannot afford not to include influencers in their digital strategy.

You may be wondering how to successfully do this on a budget. This is where micro-influencers come in. Micro-influencers are one of the best ways to build brand awareness and reach niche markets.

Influencers with a smaller number of followers are not only profitable, but their smaller number of followers leads to a tighter active community, which means more authenticity and higher participation.

2.SOCIAL RESPONSIBILITY

Millennials are the largest consumer group, so it is important to consider their values and preferences and integrate them into your digital strategy.

According to this report, 94% of Millennials would buy from a company with an effective Corporate Social Network Responsibility initiative and 73% of Millennials would pay more for sustainably made products.

This trend indicates the increasing importance of transparency for this segment and should be an important consideration when creating marketing content.

Initiatives such as diversity and inclusion, ethical production and work, and cultural sensitivity are examples of elements that can be incorporated into your brand identity.

3. Use Artificial Intelligence

Many business areas, including marketing, use artificial intelligence (AI) to simplify and automate their work.

In marketing, AI is typically used to automate processes like keyword suggestions, data reporting, and analytics.

Marketers are also using AI to build predictive models of future consumer behaviour based on past purchases and browsing history.

To improve paid and organic search rankings in 2022, AI will be used with SEO tactics.

4. Value Development Through Products, Known Narrative Marketing

As mentioned above, Millennials prefer brands that are transparent. With transparency comes the ability to incorporate storytelling into your marketing tactics.

Millennials care about where their money goes and want to support organizations that reflect their values. Therefore, consumers prefer to know the process, history and/or emotions that come with the product/service they are purchasing.

You are no longer just selling a product or service; Now you are promoting a lifestyle or philosophy associated with your brand.

Consumers who address this will be more likely to learn more about your brand and become customers.

5. Omni channel Marketing

As more businesses turn to internet marketing, they are realizing that it is not a one-size-fits-all solution, but spans a multitude of channels: social media, email, website, e-commerce, streaming -Video platforms, and more.

Creating a blog, website, presence in a WhatsApp group, hosting webinars or live events on social media channels are examples of Omni channel marketing.

When developing content, an integrated digital marketing strategy is essential for marketers to communicate with customers across many channels. This helps a business maintain a consistent brand presence and voice across multiple platforms.

6. Take a mobile-first approach

Smartphones have become the device of choice for a variety of everyday tasks, including streaming videos, shopping, learning, socializing, and to help customers search the products and services they need to find.

Google's Mobile Priority Indexing Policy has forced companies to develop digital marketing strategies that are mobile-friendly to increase customer engagement. To rank better in search engines and increase organic traffic, it is important that websites offer mobile-friendly content.

7. User Intent Data

Data is the foundation upon which a modern enterprise builds its digital marketing business strategy.

By integrating consumer intent data and market signals with an existing customer database, marketers can identify in-market customers and provide them with relevant content. and messages that propel them into the conversion phase.

As Google tightens its privacy and tracking policies, it is imperative for marketers to have new ways (polls, opt-in forms, etc.) to collect user intent data.

8. Meta-marketing

Consider incorporating meta-marketing as you develop your overall marketing efforts in 2022. Meta-marketing is described as "the synthesis of all the business, traditional, scientific, social, and historical foundations of marketing”, a term coined by EJ Kelly when discussing the topic of Marketing Ethics and Science.

By incorporating meta into your marketing strategy, you allow a variety of customers to see and find their needs in one place with your brand. This makes both its trademark versatile and indispensable.

9. Branded audio content

Another tactic to consider when building your digital strategy for 2022 is creating branded audio content. That means finding innovative ways to reach customers through audio.

Introduce your brand or partner with podcasts related to your niche. This increases visibility and provides a glimpse of subliminal messages.

Like when you are scrolling through TikTok but somehow remember that catchy trending sound word for word.

Repeatability and audio format affect how your brain perceives it. Ultimately, this can help consumers remember and make your brand stand out.

10. LinkedIn marketing

With more and more social media users migrating to LinkedIn and the advent of remote work, LinkedIn has proven to be a valuable social media platform for businesses to build a presence.

By fostering connections with peers, consumers, and other brands in the same industry, LinkedIn enables companies to seize recruiting opportunities and work on internal branding and perceptions of company behaviour.

This perspective could potentially benefit your overall brand identity, improving work culture and internal communications.